Travis Scott Drops “Franchise” Featuring Young Thug and M.I.A.
Written by DJ AquaTrunk on October 15, 2020
Travis Scott drops off some new heat to keep fans warm as the weather starts to cool down.
“Cacti’s not no ice tea/Got ’em bamboozled like I’m Spike Lee (Ah),” he rhymes. “You need more than Google just to find me (Ah)/I just called up baby, get her hyphy (Ah, ooh)/I just start the label just to sign me/Uh, me and Chase connected like we Siamese (Woo, woo, woo)/We been on the run, felt like a crime spree.”
Thugger puts on in the second verse rapping, “Yeah, yeah, call the Sprite people (Call ’em, hol’ on)/Private flight to France, tryna sight see (Private flights)/Popped ’em in his hands, he was typin’ (Da, da, da)/Caterpillar ’Rari, I fold it, lift it up (Up)/I went on the stand, told the judge to pass my cup (Aye)/Ran up $20 million, told the devil keep the luck.”
For M.I.A.’s part, she steps up with her signature sound. “Make ’em happy, make ’em copy/Make ’em get me Chippi Chippi (Yeah),” she raps. “Trippin’ like I’m trigger happy.”
An accompanying video for the new single was also released. Directed by Travis and White Trash Tyler, the acid trip of a visual features all three artists at Michael Jordan’s home, where the video was filmed.
Travis first teased the new song on Twitter earlier this week by sharing the cover art created by artist George Condo, who also designed Kanye West’s My Beautiful Dark Twisted Fantasy album artwork.
On Wednesday (Sept. 23), Travis revealed the track has an accompanying film, which he directed. In a tweet posted to Twitter, the 29-year-old rhymer celebrated the new song and visual.
“I DIRECTED THIS FILM FOR THIS SAGA OF UTOPIA MY GUY CHRIS NOLAN LETS US ROCK IN ALL THE IMAXES WORLD WIDE. GO WATCH THE IMAX EXPERIENCE TONIGHT http://IMAX.COM/FRANCHISE,” Travis Scott shared.
Due to the coronavirus pandemic causing numerous movie theater closures, the film only premiered in states where theaters are now opened such as Arizona, Colorado, California, Connecticut, Florida, Illinois, Indiana and Kansas. The exclusive world premiere of “Franchise” took place on Thursday (Sept. 24) at select IMAX theaters during showings of the film Tenet after 7 p.m.
“Franchise” is the newest single released by the Houston native. Travis released his track “The Plan” in conjunction with the film Tenet last month. Many rap fans believe these songs will appear on Travis’ forthcoming fourth studio album. The title of the LP hasn’t been revealed yet, but people also think it could be called Utopia since La Flame has been referencing the word surrounding his recent song releases.
On his official website, shop.travisscott.com, he’s selling a “Franchise” promo CD for $4 that includes a sticker on the front, which reads, “Travis Scott Live From Utopia.” He’s also selling a T-shirt that says “Yup!” and another with the phrase “Got ’Em Bamboozled.”
In addition to new music, he also did a collaboration with McDonald’s recently, in which he had a signature meal made in his honor. The meal consists of a Quarter Pounder with cheese and bacon, fries, BBQ sauce to dip and a Sprite. Three merch collections were also released along with the meal. The items, which were available for purchase on Travis’ website, have completely sold out.
Listen to Travis Scott’s “Franchise” featuring Young Thug and M.I.A. below.
In addition to the official music video, there are three alternate videos that fully showcase the world of “Franchise”: a lyric video, an inside-the-studio look and a visualizer.
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